• 20Sep

    Who am I building this site for - search engines or customers?

    Keeping everyone happy enough.

    Google® has one piece of advice that is repeated frequently to web developers - build websites that work well for people and we’ll figure out the rest.

    [caption id="" align="alignnone" width="279" caption="Bots or Bods"][/caption] Google's goal is (for users) to be able to find the websites that people most want to see...

  • 28May

    TFIA @ L’Oreal Melbourne Fashion Festival

    A few weeks before this years LMFF 2010 event, TFIA came to us with a request to develop some strategy to Amplify TFIAs presence and benefits to prospective members during LMFF via appropriate, strategic and creative means.

    Our Solution: Follow me twitter.com/TFIA_tweet The objective: + Amplify TFIA's presence and benefits to prospective members during LMFF via appropriate, strategic and creative means + Align with the LMFF, speakers and industry alike + Deliver TFIA's message in a voice that’s progressive, thoughtful and compelling + Offer incentives that resonate with the audience eg...

  • 24Mar

    How to start your eDM

    Got your head around email marketing? Do you know where your email marketing is headed? Read this before you hit ’send’ on another email blast.

    Got your head around email marketing? Do you know where your email marketing is headed? Read this before you hit 'send' on another email blast...

  • 17Feb

    Intelligent Social Media

    Social Media is powerful, and it’s here to stay. Here’s a handy resource from SCT’s Creative Director Brad Smith to its relevance for businesses and brands.

    What is social media? Social media is a concentrated network of resources, people and information using the web, and web-based technologies (blogs, wikis, twitter, facebook etc...

  • 11Nov

    Deciphering Twitter

    It seems the world is in a twitter about, well, Twitter.

    A handy glossary to help decipher the lexicon of Twitter...