TFIA @ L’Oreal Melbourne Fashion Festival

A few weeks before this years LMFF 2010 event, TFIA came to us with a request to develop some strategy to Amplify TFIAs presence and benefits to prospective members during LMFF via appropriate, strategic and creative means.

By Brad

Our Solution: Follow me twitter.com/TFIA_tweet

The objective:
+ Amplify TFIA’s presence and benefits to prospective members during LMFF via appropriate, strategic and creative means
+ Align with the LMFF, speakers and industry alike
+ Deliver TFIA’s message in a voice that’s progressive, thoughtful and compelling
+ Offer incentives that resonate with the audience eg. Complimentary membership or event passes
+ Steer our audience to twitter to redeem incentive and gain knowledge

The idea:
Using the talents of Sarah Brooke, a young illustrator from Melbourne, craft an exquisite TFIA bird to perch – quite literally – on TFIA’s managing director’s shoulder during LMFF events to promote TFIA and encourage people to visit the TFIA twitter roll.

Infiltration:
Amplify TFIA’s presence beyond the breakfast by creating a small flock of birds who perch on the shoulders of ‘fashion advocates’ encouraging people to follow on twitter and handing out small info cards and badges.

Visit the TFIA Website or Read more about the TFIA Brand