The art of re-gifting…

just a little different.

By Brad

The festive season was upon us, and while brainstorming client pressies we systematically purged the clichéd ideas of food hamper, wine and can-can girls. Half-a-dozen beautiful and logistically impossible ideas lay before us - including a very real and very live goat. Hmm… where to from here?

A week later it dawned on me - “If we give ‘em nothing, it’ll mean everything. The goat idea has legs!”

Combining our panache for beautifully designed, functional websites and the clear headedness of a week on Queensland’s far-north coast - things really took shape and Give Up Your Goat was born.

I expanded the idea to include charities close to our hearts, refined the copy, finessed the creative… and importantly scouring the aisles of toy stores in Cairns for mini goats to photograph on the beach house floor.

Arrrgghhhh this holiday is turning into a deadline!

Arriving back at the studio, we finessed the detail as a team and brainstormed how best to integrate social media streams into the campaign. By linking the re-gifting form to Twitter, we automatically published a tweet of who re-gifted and their nominated charity.

Anyone following SCT on Twitter could then discover Give Up Your Goat and join our flock of re-gifters and nominate a chairty close their heart.

Into production we go.
Rob… quick, code the templates.
Holly… source 100 mini goats… (a touch harder than you would think).
Black cube gift boxes… 100
Candy canes, ribbon to match
Swing tags…
Printing…
Hay…

Every detail is crucial.

The goodies arrived including the goats … now affectionately nicknamed Chev. Go go, go for assembly.

Holly madly herded goats into their boxes (strategically chosen black to match SCTs logo) and applied the finishing touches with matching candy stripe ribbon.

The charities we selected are close to our hearts, close to our world or close to the people we do business with. We’ve allocated a total gift donation of $2,000.00 - which is distribute across the charities according to how people re-gifted.

Chev. King of the flock and ready to be re-gifted.

Thanks to all our clients, suppliers and friends who have re-gifted. Your responses have been incredible and the ‘baaaaaaa’ is certainly set for Christmas 2010.

If anyone would like to ‘Steal The Goat‘ and use the idea for their own philanthropic endeavours then drop us an email and we’ll work together in making it happen.

Cheers, Brad