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27Jul
Geyer and SCT: Finding Directions
Following on from our previous post featuring the highlights from the first part of our forum on New Technology in Retail comes Finding Directions. So you’re out on the town looking for a good time…
where will the best place to go be? Just been for a run around the block and you’re dying of thirst but forgot your wallet? A coffee craving has hit but you find you’re a little short on cash?
With a 3G enabled mobile you’ll find none of the above are an issue. With smart businesses and even smarter technology zoning in on people’s desire for the ‘instant’ (whether that be good coffee or information) you’ll find there will be a way for retail to further integrate with technology - just like the following examples show.
- Easy as downloading the application, entering your phone number and receiving the coupon as a picture on your phone, which is then shown to staff to get your free coffee.
-Was downloaded approx. 2,500 times in launch week.
www.7-eleven.se
Hot Spots in San Francisco
-Free nightlife mapping tool uses GPS to reveal hotspots.
-Offers a real-time view of the city- how busy is it? Where are the busiest spots?
-’Heat map’ of activity, glows read where the most amount of people are.
-Macrosense used for selecting store locations and understanding retail demand.
-Next it will match with where similar people are at a given moment, personalised!
Shopping Secrets (iPhone application)
Hard benefits -
-Revenue for the app ($4.99)
-Another channel for product
Soft Benefits-
-On-brand (finding the best shops anywhere)
-An ideal mix of technology and offering.
Search for shops in your area > read shop information > search for directions.
Baker Tweet in London
-When is the bread fresh from the oven?
-BakerTweet box, bakers select item from oven - Tweet it
-Customers updated immediately
-Any business can use it
Thirtsy? Find water everywhere you go in NYC.
Tap It Water:
-Reduce bottled water sales
-Indicates places that provide free tap water
-Cafes sign up to be ‘Tap It’ Partners, customers access by iPhone or Smartphone applications.
-Increased foot traffic for cafes
-100 cafes in NY are partners.
Part 3 of the forum coming soon..
To find out more about Geyer, SCT and the forums, or to book a place at the next;
please contact Robyn [Geyer] +61 3 9654 3644, www.geyer.com.au
or Paul [SCT] +61 3 9486 0223, www.sct.com.au
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