SCT goes SEO/SEM…OK!

Enough acronyms…never?

By admin

SCT welcomes Kath Cashion as a Search Engine Optimisation/Marketing and marketing consultant. Google doesn’t stand a chance [Yeh right!]

With a background in programming and with a very successful history in wrestling search engines for results, Kath is the missing piece of the puzzle.

Her areas of focus are Search Engine Optimisation [free Google listing] and
Search Engine Marketing or paid campaigns.

The service on offer is search engine strategy, search term workshops, goal setting, campaign implementation and reporting meaning we can interrogate what traffic you want to attract, what search terms are ‘ownable’ for your business and how best to implement them.
Also a great person to teach clients to get the most from Blocks.

The good new is all of this work is tied up with Analytics reporting which can measure precisely the effect of the work from click to sale.

A little about Kath:
10 years experience in software and web development. Completed an MBA (Melbourne Business School) in 2006 with first class honours. Most recently responsible for Search Marketing at RedBubble.com, an new online art gallery and social community site.  RedBubble launched in Jan 2007 and now has 40000 members and gets 600000 daily page views. Search drives 30% of traffic and currently about 70% of signups.  Managed $25K monthly ppc budget.

Kath’s interests are in Web Marketing with a Search focus, in particular ensuring a fit between overall business and web strategies, and in analytics and measurement, developing and tracking meaningful KPI’s for websites… She’s a numbers nerd and proud of it.

Still interested…
SEO
SEM
Conversion
Tracking
RIO